“MANIPURATED” is a hard-hitting presentation of the powerful and misunderstood online rating-and-review industry – a multibillion-dollar niche business that has operated under the radar since its inception. In the talk, outspoken industry insider Daniel Lemin – a well-known digital and social media marketing expert and consultant – pulls the plug on the fraudulent, harmful and unethical practices of ratings and reviews companies and gives business owners tangible, real-world advice for fighting back and winning.Lemin coined the term “Manipurated” to define the mechanisms and strategies that have unfairly stacked harmful, misleading, and inaccurate ratings and reviews against thousands of small and medium-sized business owners, sole proprietors and independent contractors.
Available Presentations & Rates
THE MANIPURATED KEYNOTE
“MANIPURATED” is a lively, interactive presentation between 40-70 minutes in length and designed for business owners in language they can understand. It features rich video, real-world examples and practical steps for event attendees.
THE MANIPURATED WORKSHOP
“MANIPURATED” can be produced as a standalone workshop designed to slot into your existing agenda or an optional half-day immersive workshop. Daniel treats these workshops as mini-consulting projects and will work with you to craft the contents and structure of the workshop. This ensures the takeaways are specific to your industry and the needs of your attendees.
ONLINE TRAINING AND WEBINARS
“MANIPURATED” is a perfect professional development or digital knowledge webinar for your members, clients and peers. These webinars – anywhere from 30 minutes to 90 minutes, depending on your needs – bring practical online rating-and-review knowledge to attendees and ensures they have specific action items to implement. These can be promoted throughout the Manipurated media platform including social media, the “MANIPURATED” podcast, and email.
OTHER PRESENTATION TOPICS
Daniel’s experience with digital marketing covers a vast array of topics including public relations, online reputation management, social media marketing, customer service and digital analytics. He will work with you to customize a presentation that fits just right in your agenda, and gives lasting knowledge to your attendees.
- Online public relations
- Digital brand strategy
- Content strategy and content marketing
- Influencer marketing
- Online reputation management
- International marketing, particularly Asia-Pacific & Latin America
- Marketing analytics and measurement
- Social media marketing
- Customer service & customer experience
Every presentation is unique and has different requirements – no two keynotes will be the same, and no two workshops will look identical. Material is customized for your audience, and so are my proposals. I welcome an opportunity to create a customized proposal to help your event succeed.
Daniel maintains an active consulting business with clients like Nestle, Procter & Gamble, United Healthcare, General Motors and many others. He is also a strategist on Jay Baer’s Convince & Convert Consulting team, where he leads their work with clients like the United Nations, Cisco, Kofax, Indiana University and Columbia Sportswear. His industry experience spans consumer goods, B2b, health care and government.
Daniel generally focuses his consulting engagements on one or more of these key areas:
- Digital marketing strategy
- Digital brand strategy audits and roadmaps
- Customer service/experience audit, strategy and roadmap
- Social media marketing audit, analytics and strategy
- Public relations counsel on reputation management
- Public relations, digital and ad agency support
If you are interested to work with Daniel as a consultant please get in touch!