“Manipurated” is a manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipulative practices.
This book hits home for the 30 million businesses in America that depend on ratings and reviews for customers. Few business owners understand that amazing businesses can be permanently damaged with a few bad reviews. Managing a reputation online requires skills and tactics that are not always intuitive to business owners. “Manipurated” gives business owners an insider’s view of how the multibillion-dollar ratings and reviews machine systematically stacks the cards against them ― and more important, empowers business owners to fight back with a six-step playbook to defend, control, and enhance their business’s online reputation. “Manipurated” is a must-read for all business owners who depend on online reviews.